Coca-Cola’s Live Positively program represents and promotes the story of the positive differences the company is making. Symbols were developed for the seven corridors in which the Live Positively program is active. Two arrows link together to form the symbols, representing the common goals of Coca-Cola and it’s partners.
I designed four of the seven total symbols, they represent Recycling & Packaging, Employees, Community and Physical Activity. The symbols are used on a range of applications throughout the world. Support for the Live Positively was provided throughout it’s launch on packaging graphics, advertising guidelines, vending graphics and internal communications.