The IBM Partner Ecosystem is where IBM works with thousands of problem-solving companies. Within the ecosystem, IBM builds relationships by making connections between like-minded partners and prospects to allow for limitless potential of intellectual capital and expertise. To begin 2021, a new IBM Partner Ecosystem brand was launched that aligned with a new, open and dynamic vision for what the ecosystem could be. We worked with the IBM design language to develop a visual identity that captured the limitless potential of the IBM Partner Ecosystem. A bright, optimistic and open feeling is pervasive across the identity, representative of unbounded relationships bringing together customers, partners and suppliers. The identity system was deployed in a digital guidelines living on the IBM brand center. In addition several applications were developed to launch the new brand including a suite of email templates and employee merchandise.
Created at VSA Partners with Kelly Scheurich, Eric Lee and the IBM Brand Experience team.