Gagen MacDonald is a strategy execution firm based in Chicago. Small in size, they work with some of the world’s largest corporations aligning vision with reality to achieve business objectives. The employees at Gagen MacDonald are known for passionately working side by side with their clients.
The firm was at a point where their ideas and actions weren’t supported by their visual identity. The new identity provided a visual language that now expresses their dedication to client’s success as well their ideas. The core logotype is joined with a company driven action or client, moving forward together. The new identity represented a shift from stodgy and dated to fresh and relevant. From Powerpoint presentations to the web the firm has changed not only how it looks but the way they tell their story.